Mailed with love

For years I've been hearing lovely stories of student-style contests to push the limits and patience of the Royal Mail, the UK's postal service, to it's limits. Tales, many made-up, I'm sure, range from writing the address really small on the back of a stamp and posting that, to writing addresses on feathers, bricks and everything in between.

Today, our friends at howies went old school and sent out a mailing of their lovely spring catalogue without an envelope; it meant that it couldn't be full of those anoying flyers, which wasn't a problem as they don't do that anyway. No envelope is a small difference, for sure, but the message is the meaning - unwrapped can be just as good.It's time to look hard at what else can be challenged, unwrapped and enjoyed differently - like food, garden tools, mobile phones, shoes and a whole lot more.

The catalogue arrived in perfect condition.