Roaring Dragons

Roaring Dragons: Prototyping a Country for Sustainability

With business leading the charge in many areas of sustainability and climate action, progress is being demonstrated, yet not yet at sufficient scale or speed to create optimism. Only when ambition matches the scale of the challenge can we rebuild the spring, energy and creativity that is needed to unleash action in employees, communities and organisations. Changing teams, departments and whole companies is laudable, yet not enough. It is time to explore radical new approaches to sustainability, forge new collaborations and rapidly share insights, practices and opportunities. It's time to go to scale and prototype a country.

In May 2012, Hay on Earth will host leaders from a dozen of the largest international businesses, working             alongside the Welsh Government and industry experts to transform energy, food security, recycling, resource management and biodiversity at a level that shows what can be done.

Wales was the first industrialised nation in the world and is well placed to be a workshop for the world organisations to understand and practice what works. With sustainability already embedded as a central organising principal of government, a new Natural Environment Framework being developed that will put ecosystem thinking into decision making, and a Sustainability Bill in 2014 making sustainability a legal duty, there are few if any places where rapid change is more possible.

When business, government and community demonstrate that they can catalyse change in one small, connected country, they will build confidence and capability to magnify solutions and share them globally.

It's time to demonstrate what's possible. If you want to be part of the journey, drop a note.