Breaking the rules - in multiples

Many thanks to Liv Knight, curator of the Challenger Project at London agency Eat Big Fish for flagging up this interesting story.

In this simple, no words video clip, an unseen person explains how the Japanese do long multiplication with nothing more fancy than a few straight lines and the ability to count to a few dozen. As you watch the video, take a few moments to reflect on the things that we take as complicated, super-challenging or needing technology when what is really needed is new information and a fresh perspective.