Go on, don't buy it.

Clothing company Patagonia's founder and chief inspiration officer, Yvon Chouinard, is by no means your average suited business leader. Apart from the time he spends riding waves and exploring, it's his views that distance him from the herd, when talking about Patagonia's Common Threads recycling programme. The reason that TYF signed up to be a Patagonia Pro-Shop is based on the leadership and commitment that Chouinard inspires:

“This program [Common Threads] first asks customers to not buy something if they don’t need it. If they do need it, we ask that they buy what will last a long time – and to repair what breaks, reuse, or resell whatever they don’t wear anymore. And finally, recycle whatever’s truly worn out.”

To read the article from Sustainable Life Media, click though here