Blogger and media guru Euan Semple is one of the excellent speakers at this year's Do Lectures; his simple, powerful insights are what many businesses need to make sense of change that's happening. A couple of days back Euan posted this:
During the Q&A at a recent event a senior manager in the organisation I was speaking to said something along the lines of "If we let people begin to use these social media tools then we won't have control over what is said in public". I waited a moment then asked "And what will happen then?"
There was an awkward silence then someone at the back of the room said in loud voice, directed at the senior person, "Yes - what will happen then?"
The funny thing is that about a week before, almost exactly the same thing happened to me in reponse to a question of "how many of you are blogging regularly", with an audience of partners of a consultancy who wanted to be better known. "We can't have allow uncensored copy going out online". Silence again, then a voice that said "apart from the facebook group of ex-employees - we censor ourselves and they don't".
Here's a Do. If you've never blogged before, set up a new blog and commit to writing 25 posts , using the excellent free tools on offer from sites such as blogger, wordpress or tumblr. Write in a diary style about what's interesting. If you can't find anything interesting to write about, change your job or your life, and write about the change. In a blog.