1% for the Planet at work
Friday, June 10, 2011 at 10:52PM The Hay on Earth Sustainable Innovation events that the Hay Festival's Andy Fryers and I started four years ago were funded through TYF's 1% for the Planet voluntary earth tax scheme, through which we give one percent of all revenue to environmental charities.
From small beginnings, the event has grown well. This year's workshops attracted four times more than last year, with much greater publicity:
The Defra-sponsored SD Scene featured it here
The Daily Telegraph, with a circulation of 840,000 mentioned the event in their dispatches from Hay
Radio 2 star DJ Chris Evans mentioned it two or three times to his 9.5m listeners
For 2012, we're looking at running Hay on Earth as an 11 day event that will run through the whole event, combining elements of it with the Do Lectures, with more ideas, more innovation and the possiblity of a bigger dragon's den pot too.
From little acorns...
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