Creative challenge

The team at McKinsey's MIX lab are coming up with some useful challenges, including this one - work your way through practical solutions to the following situations:

• You can only interact with your customers online
• You can only serve one type of consumer
• The price of your product is cut in half
• Your largest channel disappears overnight
• You have to charge a 5x price premium for your product
• You have to offer your value proposition with a partner company

And then, try the same with much more real, sustainability challenges:

• You have to reduce carbon emissions by 10% a year
• None of your by-product can end up in landfill
• Your business model must build community
• Biodiversity benefits from your existence
• Transparency and governance increase by an order of magnitude
• Your primary resource cost increases threefold overnight

Have fun working it out for yourself...

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