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CEOs & sustainable futures

I spotted this article in a Forum for the Future newsletter. The times are changing:

As the year turned, there was growing evidence that virtually every CEO worth their salt saw sustainability as vital to future business success. Of those surveyed by Accenture, 93% agreed with that statement. Other polls reported similar results.

More intriguingly, nine out of ten CEOs questioned by the Echo consultancy on behalf of the International Business Leaders Forum believed their companies would have to employ new sustainable technologies to remain competitive five years from now. No wonder HSBC estimates that the low-carbon market will be worth a cool $2.1 trillion by 2020.

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