Triple Top Line design

Most of our design is still based on the idea that someone else, sometime else, is going to pick up the pieces of the products that we've had made. It's time to move away from triple bottom line accounting - the classic model of CSR - to triple top line design, where the same three ingredients are combined at the design phase. By designing products and services  that bring together the best of:

• 'people' (psychology, sociology and spirit),
• 'planet' (biomimicry and systems thinking)
• 'profit' (effective project management, use of technology etc)

We can create a design alchemy that's fit for the future. Some good things are happening already- Cradle to Cradle for example, and there's much more to do.

It's time for change.