Making it change

Steve Jobs via @dolectures' Kindling newsletter:

What we learned was that the reward can't be one and a half times better or twice as good. That's not enough. The reward has to be like three or four or five times better to take the risk to jump out of the mainstream.

The problem with sustainability vision is that much of the time, it's only 10% better, or maybe 20% on a good day. Let's remember the joy of Amory Lovins & Ernst von Weisacker's Factor 10 - a one thousand percent improvement, and then encourage people to jump.